Word: protectâ
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Doing the right thing doesn't only help protect??the brand. It also can help secure future resources and markets. Consider the corporate response to the HIV pandemic. "AIDS is like a laser-guided missile targeting the most productive segments of economies and societies," says Trevor Neilsen, executive director of the Global Business Coalition Against HIV/ AIDS (gbc). The epidemic in emerging economies such as India and China, he notes, threatens the future health of global commerce. As many as 30% of the employees at certain mines in Africa are infected. The severity of the crisis has prompted mining giants...
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