Word: protocol
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...Fourth Protocol, Forsyth...
...those who find such reading burdensome, there are classes. Baldrige offers lectures and seminars for ill-mannered executives at banks, insurance companies and other protocol-minded firms. "Young managers," she says, "are simply not aware of the nuances of social behavior. It's appalling that young people graduating from Vassar, Harvard and Stanford don't know the meaning of an RSVP. They often don't show up when they're invited, or they show up with a date." To mend their ways, Baldrige charges a sobering $3,500 a lecture, $6,000 for a full...
...Americans work very hard to get to the top, and they want to feel comfortable there," says Marjabelle Stewart, who has been giving etiquette lessons for nearly two decades and now savors a sense of triumph. She offers "Petite Protocol" for preschool children; she also conducts executive seminars in table manners, which she optimistically touts as "International Dining: Eating Your Way to the Top." Stewart has franchised some 480 apostles around the country to teach "White Gloves and Party Manners" at $15 an hour, and enrollment has tripled in the past two years. Like a number of others, she credits...
Nobody supports this humanitarian thesis more strongly than Judith Martin. "Good manners are not just for the very rich," she says. "Good manners are for everyone. Good manners are free." She was correspondingly appalled when Reagan's first protocol officer, Leonore Annenberg, curtsied to Prince Charles on his 1981 visit to Washington. "If there is any basic principle of American life, it is that we do not recognize that anyone is born at a higher level than anyone else. We do not bend the knee to anyone except God, or in some cases his representative. I found it incredibly...
...Fourth Protocol, Forsyth...