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Delicate Matter. Inspired, the press-agents drew up a five-part memo titled "Various Aspects of the Ricardo Baby in the I Love Lucy Publicity and Promotional Campaign." In the protocol, all present swore "that there must be absolutely no word about the baby released out of any office before Dec. 8." Only then were 40 million televiewers to be let in on the secret of Lucy's pregnancy. Plans were laid to tie in the show with the Columbia record of There's a Brand New Baby at Our House and I Love Lucy, both sung...

Author: /time Magazine | Title: Radio: Birth of a Memo | 1/26/1953 | See Source »

...hoped to win over in order to win office. The treaties binding the six-nation European Defense Community have been duly signed by France, said Mayer, but before ratification, his government would require 1) negotiation of the Saar question, 2) modification of certain clauses in the treaties by protocol, 3) closer association of Britain with...

Author: /time Magazine | Title: International: Winning with Promises | 1/19/1953 | See Source »

With an announcement in Paris, the Duke of Windsor put an end to speculation which has kept protocol experts worrying: although he may be in London at the time, neither he nor the Duchess of Windsor will attend the coronation next June. Reason: "It would not be in accordance with constitutional usage for the coronation of a King or Queen of England to be attended by the sovereign or former sovereign of any state...

Author: /time Magazine | Title: People, Dec. 29, 1952 | 12/29/1952 | See Source »

...President [who cannot be directly quoted because of White House protocol] said, All right, fire away. (Photographers move in close...

Author: /time Magazine | Title: THE PRESIDENCY: A Play in One Act | 12/22/1952 | See Source »

...desk the caller said: "I know he is in; try again." I made a second round of the rooms, calling "Colonel Ponsonby." This time a sharp voice responded: "Boy! I am General Ponsonby." He had been listed general in that same morning's Gazette. An example of protocol if ever there...

Author: /time Magazine | Title: Letters, Nov. 3, 1952 | 11/3/1952 | See Source »

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