Word: protropin
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...cancer or stop heart attacks. Now the genetic engineering companies are out to prove that they can work the same magic in the marketplace, turning those wonder drugs into profitmakers. Last week Genentech, an industry leader based in south San Francisco, began selling its first drug product for humans: Protropin, a growth hormone used to treat dwarfism in children. Genentech had previously developed Humulin, a synthetic insulin, but licensed it to an established pharmaceutical company, Eli Lilly, which put the drug on the market. Protropin, which is expected to generate annual sales of $40 million, is the first human drug...
Early this year G. Kirk Raab, the second in command at Abbott Laboratories, a large drug company, left to become president of Genentech. To prepare for the introduction of Protropin, Raab helped build a national marketing organization, which includes 15 hospital-based sales representatives with an average of 15 years' experience. Now Raab is working on plans to sell interferon and TPA (tissue plasminogen activator), a drug that dissolves blood clots and thus may help prevent heart attacks...
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