Word: prouvost
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...copies, the magazine has lost readers at a clip of 60,000 or 70,000 per year. Sales in 1971 dipped to 811,000 per week, and 1972 returns showed a further decrease. Rumors naturally followed that Match would be snuffed out. Last month Founder and Publisher Jean Prouvost, still active at 87, took steps to lure readers back...
...Prouvost had earlier decided to shave an inch from the magazine's vertical size to create a less bulky format. Then he ruled that a complete typographical overhaul should accompany that change. Among those he called on for advice was Commercial Artist Milton Glaser, 43, design director of New York magazine. Glaser went to Paris in late November and quickly whipped off some 30 sample designs for the "new" Paris Match cover. Impressed, Prouvost then asked Glaser to redesign the entire magazine. The only hitch was that he refused to wait the two or three months that Glaser guessed...
...special-interest sections on Parisian entertainment and city life, Glaser borrowed some graphic tricks from his own work at New York: colored pages or borders, boxed stories and charts, regular use of cartoon illustrations, an eye-catching mixture of white space and type. After this 26-hour ordeal, Prouvost immediately approved the design and Glaser's exhausted co-workers toasted him with champagne. "It was," says Glaser, "a real ego trip...
...When the co-owner of Figaro, Industrialist Jean Prouvost, 84, made it clear that he intended to take over as editorial director as well, the staff united to demand rights similar to Le Monde's -including a say in choosing a director. Prouvost was unbending, and the dispute led to a warning strike in October 1968 and a 15-day staff walkout last May. Finally, Prouvost agreed to the staffers' demand for enough seats on a proposed management committee to give them the veto right they sought. But when he made a bid for the power "to engage...
Last week's brief strike was a foretaste of the growing bitterness of the dispute. Prouvost is offering the editorial workers a voice in the management team that he proposes to set up when the old agreement finally lapses next May. Figaro's staff members are opposed because, at best, they would have only a weak, minority voice. They also recall all too well Prouvost's editorial shakeup at Paris-Match, France's leading picture magazine (TIME, July 12). With no solution in sight, other Paris newspapermen and publishers are squaring off on the sidelines...