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...maybe the President just watches more reality TV than he lets on. If he did, he would see his own people trying mightily to prove that they are talented and gifted--and that when it comes to doing yo-yo tricks to Walk Like an Egyptian, we are indeed the world's sole superpower. In the wake of Fox's American Idol (which not only dominates the ratings but also put last week's No. 1 single and album on the charts), more than a dozen current or upcoming talent shows offer Americans the chance to sing, dance, joke...

Author: /time Magazine | Title: American Idol Worship | 5/5/2003 | See Source »

...there are a few things you need to know. The evidence of tea's benefits is still contradictory. A few large epidemiological studies support the health claims, but others do not. Smaller experiments, like the Brigham and Women's study, can only hint at theoretical benefits. They don't prove anything. Even if tea does turn out to be some kind of general immune-system booster, the effect can't be that strong. After all, there are millions of tea drinkers in China, and yet diseases like SARS somehow manage to take hold and spread...

Author: /time Magazine | Title: Health: Steeped In Health | 5/5/2003 | See Source »

ELEVATORS Commercials on flat screens in elevators may prove to be a godsend for those who hate small talk, as well as for advertisers who want to target a specific demographic. By placing ads in selected office buildings, marketers can reach high-earning, highly educated professionals likely to buy their products. Office workers spend an average of six minutes a day--24 hours a year--riding in elevators, usually looking at nothing but their shoes, according to Michael DiFranza, 41, CEO of Captivate Network. Captivate has installed 4,200 flat-screen video monitors in about 400 office buildings...

Author: /time Magazine | Title: Advertising: There's No Escape | 5/5/2003 | See Source »

...course, the administration and other HoCos will in all probability interpret the debacle as further proof that events of such large scale only lead to complicated chaos. However, if this event does prove anything, it is that Harvard is in dire need of more events like...

Author: By Brian A. Finn, | Title: Lathering Up A Social Life | 5/5/2003 | See Source »

...legislation that might please tax authorities, firms, and shareholders (how often does that happen?). Finally, a firm could voluntarily characterize their income in this way and stand out as a market leader. Regardless of the mechanism, financial reporting is a setting where reading off of the same page would prove to have numerous virtues...

Author: By Mihir A. Desai, | Title: Reading Off the Same Page | 5/4/2003 | See Source »

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