Word: prozac
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Dates: during 1990-1999
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...brand-new drug can be like a license to print money. It certainly worked that way for Eli Lilly. When the company launched the antidepressant Prozac in 1987, nobody else had anything quite like it, and Lilly cleaned up. But then other pharmaceutical firms rushed in with their own versions, including Zoloft, Paxil, Celexa and the recently newsworthy Luvox, found in the blood of Columbine High School shooter Eric Harris. The competition has already eaten into Lilly's market share, and things can only go downhill from here...
That's true, if you're talking about Prozac simply as an antidepressant. But if a drug turns out to be good for something new, that presents a fresh marketing opportunity. And while the search for new ills to conquer is part of any drug's life cycle, the scramble is especially furious with mood drugs like Prozac and its kin. Prozac has been approved for bulimia and obsessive-compulsive disorder in addition to depression, while Zoloft can be used for OCD, and Paxil for both OCD and panic disorder...
...feel-good potential, however, forgiveness has more problematic reverberations than, say, Prozac. Can a woman's healing be helped by forgiving a physically abusive ex-husband who continues to savage her verbally among friends? What if they are still married and he is still beating her? Should the unrepentant be forgiven at all? Kittle, the Wisconsin restorative justice consultant, warns of misuse: "In religious traditions, there can be a sense of revictimization. They say to themselves, Here I am, and my child has been killed, and my pastor during my grieving period says, Jesus says you need to forgive...
...trite romance with the parts catalog, it can achieve unnerving power. Aldous Huxley and George Orwell are the classic exemplars of that small, elite class of science-fiction writers who frighten and annoy science-fiction devotees. Huxley's Brave New World (1932) bursts with prescient speculation: "feelie" multimedia, Prozac-like "soma" tranquilizers, test-tube babies. Late in life Huxley became a psychedelics guru, seduced by the potent allure of brain chemistry...
...Food and Drug Administration approves the antidepressant Prozac...