Word: prozac
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Dates: during 2000-2009
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...India showed two years ago it could take on the giants on their home turf when Dr. Reddy's won the right to hawk generic versions of Eli Lilly's best-selling antidepressant, Prozac. That success opened the floodgates: there are currently at least a dozen patent challenges filed by Indian firms against U.S. drugmakers. In all, Indian companies have received either judicial or administrative clearance to sell 87 generic drugs in the U.S., and 68 more are awaiting approval. "It's a great time for the Indian pharmaceutical industry," exults G.V. Prasad, CEO of Dr. Reddy...
CYMBALTA Despite Prozac's much heralded introduction in 1987, its ability to adjust serotonin levels in the brain works for only about 30% of depressed patients. Undeterred, Prozac's maker, Eli Lilly, has filed for FDA approval of Cymbalta, an antidepressant that targets not just serotonin but norepinephrine levels as well. The FDA should decide by the end of the year. In tests, patients taking Cymbalta were up to three times as likely to find relief from depression as those taking a placebo...
NutraSweet RU 486 "abortion" pill Disposable cameras Fiber optics Stealth bomber Microsoft Windows CD-ROMs Prozac...
...brand management were a religion, Rita Clifton would be a deity. The wry 45-year-old Brit heads Interbrand, the firm that named Prozac, Viagra and the Mach3 razor. She has just joined the board of Dixons, a British tech retailer whose stable of brands includes its flagship online store and the magazine PC World. Information overload may make branding more important than ever. "People are going to edit out some of what they receive, just to stay sane," she says. "Branding is potentially a very good navigator." And that's great news for brand Clifton...
Good thing. Turns out kids aren't little adults, after all. New studies show that young children need to take the epilepsy drug Neurontin in higher doses than adults because they excrete it faster. And Prozac, the drug that carried bewildered Gen X-ers through the '90s, can retard growth in kids and adolescents...