Word: pru
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...give the best longevity estimate, at least for one out of every five Americans, is Carrol Meteer Shanks, president of the Prudential Insurance Co. of America, which has 33.2 million carefully analyzed policyholders. By charting a man's age, background, diseases, job, habits, even his morals, the Pru can chart the odds on the death age down to the last decimal. The Pru's tables show that a male policyholder aged 21 will probably live to be 73 years old, one aged 30 will live to 74, one 45 can expect to live to 75. It also knows...
...Pru, of course, also knows what odds to expect on its president, who turns out to be the perfect risk. At 58, with a trim 175 Ibs. spread over his 5-ft.-10-in. frame. Shanks is lean and rosily healthy. As insurance pamphlets advise, he likes to get eight hours' rest most nights-10 p.m. to 6 a.m. He does an hour's calisthenics before eating a sensibly big breakfast. Trlis other meals are light; he tries to keep lunch within 300 calories and dinner within 700. He does not smoke, rarely drinks, and has few financial...
Gibraltar into Volcano. But if Policyholder Shanks is as predictable as the dawn, Prudential President Shanks is not. In the insurance industry, he has erupted with such force, in the pursuit of new ways to sell insurance and new ways to invest the Pru's billions, that he has turned the Rock of Gibraltar, the company's famed trademark, into something resembling a volcano. By dint of his ideas and exertions, Shanks has not only become one of the most respected spokesmen for U.S. life insurance, but has also made the Pru, whose head offices are in Newark...
Last week, with 1956's figures all in, President Shanks announced that the Prudential had passed its biggest rival. Metropolitan Life, as the world's No. 1 seller of life insurance. In 1956 the Pru sold $8.2 billion worth of new insurance, now has a total of $58 billion worth of insurance in force. With assets of $13.3 billion, it ranks as the world's third largest company of any kind...
...Pru, the new Boston center was one more move in President Carroll M. Shanks's campaign to decentralize the company's insurance and investment business, put it in closer touch with its customers around the U.S. Since 1948, President Shanks has spent millions to move large chunks of the Pru's business from its Newark headquarters to regional offices in Los Angeles, Houston, Minneapolis, Jacksonville, Toronto and Chicago. Said Shanks: "Our projects apparently stimulated other people to invest and press forward for a developing local economy. The same will be true in Boston. We expect more...