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Word: prudent (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...fortune favors the brave, it can also favor the cunning and prudent. Faced with losses from Sky of nearly $4 million a week and beset by British Satellite Broadcasting, a well-financed but smaller competitor losing four times as much, Murdoch this month negotiated a merger ofthe rival TV ventures on highly favorable terms. The result: a virtually certain monopoly for the service, projected profit as early as 1992 and -- most important to fretful financial analysts -- an immediate $300 million improvement in the cash flow of News Corp., which has suffered an advertising slump in all its markets. Says media...

Author: /time Magazine | Title: Press: Fortune to The Brave and Canny | 11/19/1990 | See Source »

...author admits that he was not at his best -- "tired, a little drunk, jetlagged, and light-headed" is his recollection. A prudent man would have gone to bed, and the following morning he would have taken the next plane out of Las Vegas...

Author: /time Magazine | Title: Books: Sucker Play | 11/19/1990 | See Source »

Even for the most prudent deals, financing has become elusive. Banks require developers to put up cash or equity amounting to 30% or 40% of a property's value and demand that developers have lease agreements for half their commercial space before they can qualify for a loan. A few years ago, established developers were able to strike deals with banks without arranging any advance leases. Says New York City developer Larry Silverstein: "It is almost impossible to finance a new deal today...

Author: /time Magazine | Title: Downtown Blues | 11/5/1990 | See Source »

...Wall Street Journal announced a budget freeze and limits on news space. Dow Jones chairman Warren Phillips, who built the Journal into a globe-spanning enterprise, told the staff in a memo that "adverse market conditions" would continue, particularly in the U.S., in 1991. Thus, he said, "it's prudent for us to take steps now." Days after the memo, Phillips set a July 1, 1991, date for his already expected retirement...

Author: /time Magazine | Title: Press: Getting Bad News Firsthand | 10/29/1990 | See Source »

...answer in both cases is, "What difference does it make?" Not because the Bush administration doesn't care--because it will care if caring is prudent. No, it's because the Bush administration formulates foreign policy on an as-needed basis, stumbling from crisis to crisis...

Author: By J.d. Connor, | Title: Democracy? What's in it for Us? | 10/25/1990 | See Source »

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