Word: prunes
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From Crooner Cole came praise for NBC for "supporting the show [at a cost of $20,000 a week] and picking out good sponsors-like Rheingold Beer." As other sponsors queued up, Cole curled his prune-whip voice around a hot salvo for Madison Avenue: "That street still runs TV, and there is reluctance on its part to sell my show. Madison Avenue is in the North, and that's where the resistance is. Sometimes the South is used as a football to take some of the stain off us in the North. I have been well received...
Payoff. When new Treasury Minister Giuseppe Medici, 49, announced last year that the time had come to prune this octopus, Italians shrugged. But by last week the bearded Medici (who looks his name) could claim: "For the first time in Italy's modern history, the payrolls are going down instead of up." He has liquidated 50 bureaus (including one with 14,000 employees...
...more of the affected parts. Widespread use of preventative measures, such as burning old or dying trees to kill the beetles, or spraying and feeding the trees to discourage inhabitation, have proved only partially effective. Many towns cannot afford to keep constant watch over hundreds of trees to prune thousands of broken or dead limbs which are prospective housing developments for S. multistriatus...
PROMOTER LOUIS WOLFSON, who built Merritt-Chapman & Scott into a $135 million diversified corporation, is beginning to prune back. He plans to sell a profitable subsidiary, Newport Steel (1955 earnings: $626,287), to Chicago's Acme Steel Co. Previously sold Merritt-Chapman subsidiaries in '56: Nesco Division (house-wares), Utah Radio Products, Shoup Voting Machine Corp...
...Labor-fostered welfare state. Butler called it a program to "expand success and curb excess." "I did not know the horse would be so excitable when it saw the oats of freedom," said Rab Butler, less apt at figures of speech than figures of finance. "We need to prune back our roses to get better blooms...