Word: ps3
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Penkala claims not to regret his refusal, considering a non-fatal shot in the chest a small price to pay for the hot-ticket PS3. He left that day with four systems, which he planned to resell at a much higher price online. Other gaming-related incidents have ended in far more dire situations...
Sony has quite a lot at stake this round and this bout should be anything but friendly. Microsoft struck preemptively, launching the Xbox 360 in November of last year, at a price tag of about $200 cheaper than the PS3 for a premium system. Nintendo’s innovative new console, the Wii, sells for about $100 less than its competitors. This ultimate corporate cage-match has just been thrust wide open...
...recent months, Sony’s next generation gaming machine has been both trashed more times than my roommate and hallowed as the coming incarnate messiah of entertainment. Whether or not you worship the PS3 or detest it, though, you probably won’t be able to play it anyway—at least not for several months. The most powerful and expensive gaming console on the planet is also the most difficult to score. On the first weekend of the Japanese launch, suppliers sold out of the nearly 90,000 allotted systems. The same occurred stateside with more...
...this regard, the decision to charge a higher price than their competitors ought to be applauded from a business standpoint. In charging $500-$600, Sony has, at no detriment to sales, again captured the mindshare of the nation. A higher priced product is, in general, psychologically more desirable. The PS3 will steadily decline in price as sales drive production costs down, just like the PS2 before it. When the price does drop, it will seem more like a steal to consumers...
...delicately scripted process that Sony has been preparing for years. The knockout plan is working, and in the long term it might just deliver a victory. Look for Sony to grab the title belt as long as mindshare stays in its favor. And if you did snag a PS3 last week, please go home and shower...