Word: ps3
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Although not immediately more profitable. In mid-October Sony revised forecasts for its 2007 fiscal year, which ends in March, predicting a 38% decline in net income, to about $435 million. The losses are partly owing to charges for the battery recall and delays in launching the highly complex PS3. For fiscal 2008, Stringer is still predicting a profit margin of 5%, though he admits he's not sure how he'll achieve it. "But I am not altering the profit target...
...question is whether the PS3 is the herald of Stringer's revitalized company, or a techno-turkey. The machine is off to a rocky start. Sony plans to ship just 2 million units this year, about half its initial projections. Customers queuing to buy one braved a shooting incident outside a store in Connecticut last week. And the lucky few who do snag one may be disappointed, since the PS3 can't play some older games without software upgrades that Sony is promising. (For a full review, go to TIME.com...
Long term, the idea isn't just to sell the machine to gamers. Sony envisions PS3 as an entertainment command center that will appeal to a mass market. The box features a ferociously fast computer chip, the Cell, a high-definition Blu-ray disc player, a hard drive and Web browser. In Sony's view, you'll use the PS3 to play games, watch movies and surf the Web. You'll be so dazzled by the hi-def images that you'll want to upgrade your TV with a new Bravia set that can display full 1080p resolution. Says Stringer...
...expensive: $500 or $600 bucks, depending on which version you buy, plus $60 for each game. (An Xbox 360 only costs $400 max, and Nintendo's Wii - yep, that name, still funny - is only $250.) For that kind of scratch you want the deluxe treatment, and the PS3 simply doesn't deliver it. It's got some good-looking games, but unless you have a top-notch TV, the difference isn't mind-blowing. (And even if you do have a fancy TV, Sony makes you supply your own HDMI cable. Stingy.) And Sony's launch line-up just...
...tent. We’re just going to sit out on a curb or something.” Indeed, demand for the new game systems is considerable. In the CambridgeSide Galleria, Best Buy had seen about 40 people queue up before its doors in anticipation of the first PS3 shipment by last evening, though its opening was scheduled for 8 a.m. today. “PlayStation appeals more to older gamers, because it has more mature games, while the Wii appeals more to a larger audience,” said Aaron Calloway, an employee in Best Buy?...