Word: ps3
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...Although not immediately more profitable. In mid-October Sony revised forecasts for its 2007 fiscal year, which ends in March, predicting a 38% decline in net income, to about $435 million. The losses are partly owing to charges for the battery recall and delays in launching the highly complex PS3. For fiscal 2008, Stringer is still predicting a 5% rise in profit margins, though he admits he's not sure how he'll achieve it. "But I am not altering the profit target...
...question is whether the PS3 is the herald of Stringer's revitalized company, or a techno-turkey that will drag down profits for years. Sony envisions PS3 as much more of an entertainment command center than a box to play video games. It features a ferociously fast computer chip, the Cell, a high-definition Blu-ray disc player, a hard drive and Web browser. In Sony's view, you'll use the PS3 to play games, watch movies and surf the Web. You'll be so dazzled by the hi-def images that you'll want to upgrade your...
...future too. In the U.S., Sony is charging $500 for the 20-gigabyte edition and $600 for the 60-GB box. (By comparison, the Xbox 360 costs $400 for a basic version and $500 for one with a hard drive; the Nintendo Wii console will debut two days after PS3 for about half the price.) Throw in a few PS3 games, at $60 a pop, and you're out $900-a sum that may scare off consumers. And PS3 already frightens stock analysts. "We do not believe the machine provides incentives for buyers to buy a new machine ... except some...
...this spring. Xbox Live, the online service, has proved popular with gamers-and Microsoft could be close to announcing movie downloads for it, a possible killer app. Sony has similar aspirations for its online offering, which is getting a major upgrade with the PS3, though for now it's playing catch...
...catalog - with The Matrix, Shawshank Redemption, Full Metal Jacket, Jarhead and Chronicles of Riddick all guaranteed in the next month or two - is more attractive than what's shown collectively on Showtime, HBO, InHD and HDNet. Even if you chuck it aside the minute your shiny new PS3 comes through the door, you will have gotten your money's worth for a half year of high-definition entertainment, entertainment that no one else is delivering at this moment...