Word: psephologistes
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...main task was to update Roget's often Victorian language, deleting some of the fustier phrases, adding or redefining 20,000 others, including, for example, Watergate, streaking, hype and quadraphonic sound. "A modern man or woman," she says, "may work as an ombudsman, a psephologist, a spokesperson, a gogo dancer or a deejay." But the disturbed newspaper reaction came from the fact that Lloyd's updating featured an assault on sexism. Indeed, the word sexist has been added to the new edition of the thesaurus, right after "biased, twisted, jaundiced." Women are no longer listed...
Patrick Caddell, 24. Already a veteran psephologist, Caddell did election projections for a local TV station as a high school student in Jacksonville, Fla. In 1970 he polled for Ohio's Democratic Gubernatorial Candidate (now Governor) John Gilligan at a salary of 18? an hour plus expenses and produced an ungainly -and largely unread-2,000-page report. But by 1971 the Harvard senior and two partners had refined their technique and formed Cambridge Survey Research. Their first of many clients: George McGovern, whom C.S.R. projected as the Democratic nominee. Next, C.S.R. plans to offer quarterly economic reports...
Tidal Change. But there is a dispute as to whether the youth vote would be so overwhelmingly enthusiastic for McGovern-or nearly as large as McGovern hopes. Psephologist Richard Scammon believes that the young will follow their parents' example, although he concedes that there is a verifiable tendency for the young to be more liberal than their elders by about...
Judgments such as Meany's may be euphoric. In all three cities, thousands of white Democrats crossed party lines to vote against Stokes and Hatcher while Mrs. Hicks got nearly half of Boston's white ballots. "The great mass of white voters in Gary and Cleveland," observed Psephologist Richard Scammon, "voted white, not Republican or Democratic." And CORE'S Floyd McKissick, in discussing Cleveland and Gary, pointed out: "A black man is still black and the parties do not support black candidates with the same vim, vigor and vitality that they do white candidates...
...shows 75% of the sample "dissatisfied" with Viet Nam developments-a 21% rise in a year-and a mere 13% "satisfied." California Psephologist Don Muchmore reports a similar trend...