Word: psephologists
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Dates: during 1970-1979
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Patrick Caddell, 24. Already a veteran psephologist, Caddell did election projections for a local TV station as a high school student in Jacksonville, Fla. In 1970 he polled for Ohio's Democratic Gubernatorial Candidate (now Governor) John Gilligan at a salary of 18? an hour plus expenses and produced an ungainly -and largely unread-2,000-page report. But by 1971 the Harvard senior and two partners had refined their technique and formed Cambridge Survey Research. Their first of many clients: George McGovern, whom C.S.R. projected as the Democratic nominee. Next, C.S.R. plans to offer quarterly economic reports...
Tidal Change. But there is a dispute as to whether the youth vote would be so overwhelmingly enthusiastic for McGovern-or nearly as large as McGovern hopes. Psephologist Richard Scammon believes that the young will follow their parents' example, although he concedes that there is a verifiable tendency for the young to be more liberal than their elders by about...