Word: pseud
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Dates: during 1980-1989
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While Lauren pleases millions of consumers, he provokes no small amount of criticism from fashion purists of almost every stripe. Some devotees of hand-tailored menswear contend that his high-priced, British-inspired suits fall short of the originals in both quality and refinement. "Savile Pseud suits" is what Writer Tom Wolfe, a notably natty dresser, has called them. A few fashion mavens fault some of Lauren's designs for being too pastoral and sentimental, especially in comparison with Calvin Klein's sleek, urbane creations. The skeptics view Lauren's claims of "good taste" as a euphemism for yuppified conformity...
RALPH LAUREN. Tom Wolfe once derided Lauren's "Savile Pseud suits," and backpacking types have been known to mutter about the imposed funk of his Western look. But no one has so codified American traditionalism, or mined it quite so profitably, as Ralph Lauren. His Polo (for men) and Ralph Lauren (for women) labels, with their assorted subsidiaries, sidelines and licenses, pulled in more than $700 million last year. His logo of a mallet-wielding polo player has galloped across everything from ties to dresses, saddle blankets to note pads, and is well on the way to giving...
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