Word: pseudonymes
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...Suigei, my family's sake, brewed in the southern city of Kochi, embodies the trend. Like many brands, its name evokes local flavor: Suigei was the pseudonym of a sake-loving, Edo-era lord and means "drunken whale." Though production has not increased much in its kura, built in 1872, Suigei has nevertheless increased its revenues 30% over the past decade by concentrating on quality sake. Shigeji Ishimoto, the brewery head, says top-grade daiginjo and ginjo sake account for 75% of Suigei's $6.3 million in sales, up from almost nothing when my grandfather bought it in 1968. Last...
Suigei, my family's sake, brewed in the southern city of Kochi, embodies the trend. Like many brands, its name evokes local flavor: Suigei was the pseudonym of a sake-loving, Edo-era lord and means "drunken whale." Though production has not increased much in its kura, built in 1872, Suigei has nevertheless increased revenues 30% over the past decade by concentrating on quality sake. Shigeji Ishimoto, the brewery head, says top-grade daiginjo and ginjo sake account for 75% of Suigei's $6.3 million in sales, up from almost nothing when my grandfather bought it in 1968. Last year...
...from Karl Marx, Wechsler worked as an organizer at a clubhouse before becoming a professional journalist in the ’60s. He supported himself with writings about the United States, a topic of great interest to the East German public. And he assumed the name Victor Grossman, the pseudonym under which Crossing the River will be published next September...
...special-forces circles they call Captain Mark's 12-man team a force multiplier. Military commanders use terms like quick-reaction force or special ops when discussing his work, but mostly they convey its nature with knowing looks. Captain Mark, a pseudonym, simply says he has a "cool-guy job." However you describe him, you have only to study Captain Mark's travels in the past few years--Haiti, Georgia, Afghanistan--to work out what the bearded 33-year-old does. His 5th Special Forces Group "A team" of language specialists, weapons trainers, logistics men, forward bomb spotters...
Julia Quinn isn't who you think she is. For starters, she isn't really Julia Quinn. That's just a pseudonym she chose so her books would be shelved next to those of the best-selling romance writer Amanda Quick. What's more, she's not a little old lady with a dozen cats. Julia Quinn is Julie Pottinger, 33, a smart, ambitious Harvard graduate. Quinn spent two years after college fulfilling her pre-med requirements, then went to Yale medical school. But after two months she dropped out to pursue her true purpose in life: writing romance novels...