Word: pseudonymous
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...fear the loss of their favorite full-bodied coffee need only walk a few blocks southward to find the flagship of the Dunkin' Donuts fleet. At the JFK Street Dunkin' Donuts (a.k.a. the "Eliot Street Caf"--the restaurant is so ashamed of its begrimed brethren it assumes a stately pseudonym), diners munch Crullers at marble tables adorned with bright carnations, surrounded by wood-paneled walls. So what if the marble, flowers and cherry are fake? The caf is clean and almost classy--it's the glam to Mass Ave.'s grunge...
...just released political thriller from John Blackthorn, whose Sins of the Fathers was a mild success last year. Like the earlier book, I, Che Guevara (William Morrow; 369 pages; $24) is set in Cuba and carries a tantalizing tease on the book jacket: "John Blackthorn is the pseudonym of a political figure whose name is well known in international capitals and intelligence circles." Last week, as I, Che hit bookstores, the tease was up. John Blackthorn, it turns out, is Gary Hart, former Senator and two-time presidential candidate whose public career came to a spectacular halt...
...lawyer specializing in international law, Hart has traveled several times to Cuba, often conveying messages unofficially between Fidel Castro and the Clinton Administration; hence the pseudonym. "I wanted to tell these fictional stories," he says, "but I didn't want to jeopardize any value I could add to my messenger role." He unveiled himself last week because "people were beginning to ask questions about Blackthorn's identity. I didn't want to dissemble, so we decided to come...
...Shapiro decided to find her own audience. In June 1998 she set up a website to sell a download of her book for $12.95, under the pseudonym M.J. Rose. Then she began offering a printed version. Lip Service sold 1,500 copies online, and was picked up by the Doubleday Book Club and Literary Guild. It went on to sell more than 12,000 hard copies by September, and Shapiro became the poster girl for a new phenomenon--e-publishing as a cottage industry...
...like being a professional talker or doodler, the latter of which, oddly enough, the New Yorker employs. But when the Ice Cream Man in Greenwich, N.Y., announced I'd won its Name That Ice Cream Flavor contest, I realized I indeed had a skill. My work, delivered under the pseudonym of a local resident, crushed the non-professional competition. I not only deserved my paycheck from TIME, but could probably make extra money naming frozen dessert products on a freelance basis...