Word: pseudonymously
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Dates: during 2000-2009
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...ROMS and new devices such as the Rocket eBook as potential outlets for their work. While their experiences aren't as compelling as the King episode, a number of them are finding a place to be seen. Melisse Shapiro put her erotic thriller, Lip Service (under the pseudonym M.J. Rose), on the Web in 1998 after getting rejected by several publishers. "My goal was to get a couple of thousand readers and go back with a new novel to publishers and show them I had a following," she said. But after promoting her virtual book on woman-friendly websites...
...certainly doesn't get any more prolific. Since she launched her writing career in 1981, 134 novels have been published under her name and her pseudonym, J.D. Robb. Let's go over that again: 134 novels. Roughly 106 million copies of her books have been printed. Last year 14 of her titles appeared on New York Times best-seller lists. This year she will have seven new novels and six reissues published. Spoilsports who say Joyce Carol Oates writes too much have obviously never heard of Nora Roberts...
...fear the loss of their favorite full-bodied coffee need only walk a few blocks southward to find the flagship of the Dunkin' Donuts fleet. At the JFK Street Dunkin' Donuts (a.k.a. the "Eliot Street Caf"--the restaurant is so ashamed of its begrimed brethren it assumes a stately pseudonym), diners munch Crullers at marble tables adorned with bright carnations, surrounded by wood-paneled walls. So what if the marble, flowers and cherry are fake? The caf is clean and almost classy--it's the glam to Mass Ave.'s grunge...
...lawyer specializing in international law, Hart has traveled several times to Cuba, often conveying messages unofficially between Fidel Castro and the Clinton Administration; hence the pseudonym. "I wanted to tell these fictional stories," he says, "but I didn't want to jeopardize any value I could add to my messenger role." He unveiled himself last week because "people were beginning to ask questions about Blackthorn's identity. I didn't want to dissemble, so we decided to come...
...Shapiro decided to find her own audience. In June 1998 she set up a website to sell a download of her book for $12.95, under the pseudonym M.J. Rose. Then she began offering a printed version. Lip Service sold 1,500 copies online, and was picked up by the Doubleday Book Club and Literary Guild. It went on to sell more than 12,000 hard copies by September, and Shapiro became the poster girl for a new phenomenon--e-publishing as a cottage industry...