Word: psychiana
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Dates: during 1950-1959
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...began to regret it. Author Marcus Bach, writer on offbeat religions (Strange Altars), was treating his subjects so sympathetically that sect-shopping Century readers were writing in to ask how they could get in touch. Managing Editor Theodore A. Gill, a staunch Presbyterian, grimly published all the articles-on Psychiana, Jehovah's Witnesses, Unity and Baha'i; then he tore off an editorial taking the sects apart...
...proliferation of the sects," he writes in the current issue, "[is a] judgment upon us all. But accepting the judgment has never necessarily entailed embracing the instrument of judgment." Psychiana, a mail-order course in positive thinking, showed how "pathetic an expedient" it was when it collapsed completely upon Founder Frank B. Robinson's death in 1948. As for the doctrine of the ubiquitous Witnesses: "What response but horror can there be to this conversion of profound myth to lurid legend"-the bloody Armageddon which they eagerly anticipate between 1970 and 1980. The eclecticism of Unity (a self-help...