Word: psychologist
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Dates: during 1970-1979
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Magid, whose firm is plunging into newspaper work after becoming the nation's leading television news doctor, is in many ways typical of the bunch. A one-time social psychologist at the University of Iowa, he borrowed $800 from his father and in 1957 launched a market research firm in Marion, a pleasant suburb of Cedar Rapids, where his wife was able to land a teaching job. After helping more than 100 TV stations to retool their newscasts, Magid and his staff of 117 have sold their services to nearly 40 newspapers in the past three years, including...
...quadriplegic, I was gratified to read that disabled children are now being given an opportunity to learn in a normal school environment [Sept. 19]. As a psychologist, I see the healthy experience that this provides able-bodied children in the classroom...
DIED. William Herbert Sheldon, 78, psychologist who developed a theory of "somatotypes" correlating varieties of human physique with behavior; of a heart ailment; in Cambridge, Mass. After studying with Carl Gustav Jung in Switzerland, Sheldon returned to the U.S., where he interviewed several thousand subjects for the theory he popularized. People with a frail physique and introverted behavior he called ectomorphs; those muscular in build with a predisposition for physical activity were mesomorphs; and those fleshy in shape and outgoing in personality were endomorphs. Sheldon also did research in the relation between these body types and organic disease...
...troubadours. Since then the telltale symptoms -pain of longing, wide-eyed idealization of the beloved and vibrato of the soul -have become established as the preferred form of sexual attraction. Now, however, it may be nearing the end of its 900-year run. According to a Michigan State University psychologist, romantic love is dying out. Claims Professor G. Marian Kinget: "One is bound to conclude that the very conditions for romantic love have ceased to exist...
Maccoby realizes this, of course, and does a neat job of ignoring it. The book, he maintains, is only a psychological profile, not a definitive tome on American business practices. And to an extent, he is right: as a psychologist, he deals in the abstract, approaching society with a precise scientific manner that far outclasses the pat ramblings of pop sociologists such as Vance Packard and Alvin Toffler. His findings are interesting, and certainly valuable for their portrayal of the different types of drives that keep the engine of the American economy running. Indeed, in one chapter, Maccoby strikes home...