Word: psychologist
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...from Lena Horne to Bob Dylan, played in TV and Broadway orchestras and backed Coltrane on such recordings as Olé Coltrane and Ascension. In the '70s, his unsuccessful discrimination suit against the New York Philharmonic got him blacklisted, so he added a new profession to his résumé: clinical psychologist. Davis was 73 and had a heart attack...
...other places a lion could lurk. The same is true for other eccentricities of human behavior. Our anxiety about all the ways harm may befall someone else keeps us mindful of the safety of family and community. "There's a creative, what-if quality to this thinking," says clinical psychologist Jonathan Grayson of the Anxiety and Agoraphobia Treatment Center in Bala Cynwyd, Pa. "It's evolutionarily valuable...
...Obsessive Compulsive Foundation convention in Atlanta last summer, Grayson, the Pennsylvania-based clinical psychologist, gave those in attendance who had OCD a quick taste of ERP. Inviting the ones in the audience with dirt and germ anxieties to come forward, he instructed them to sit beside him on the ballroom carpet. Then he told them to touch the carpet and bring their fingers to their lips. Left to themselves, most would have refused or, if they went along, would have then found the nearest bathroom and spent long minutes--perhaps long hours--scrubbing. Instead, they sat with Grayson...
...invasive noises or rescoring unappealing music. It seems simple, but while many businesses have mastered the art of influencing shoppers through sight (with alluring displays) and smell (say, by piping the odor of fresh coffee throughout a store), few have focused on the smart use of sound, says retail psychologist Tim Denison of the British Retail Think Tank. But that's changing. U.S. firm Muzak used to be the butt of jokes for its bland elevator music, but it now supplies some 400,000 shops, restaurants and hotels around the world--including Gap, McDonald's and Burger King--with songs...
...Muzak formed a partnership with ScentAir, a U.S. firm that specializes in installing inviting aromas in hotels, restaurants and stores. "Instead of asking a customer, 'How does it sound?' when they walk into a business, we're now saying, 'How do you feel?'" says Muzak's Finigan. Shopping psychologist Denison says growing competition for the attention of time-pressed consumers will force businesses to focus more on the total sensory experience they provide: "Retailers will have to make their stores more stimulating." The message, loud and clear: master the senses, and pump up the sales volume...