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Word: psychologistic (lookup in dictionary) (lookup stats)
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While such statistics are promising, menu counts are no silver bullet. Martin Lindstrom, the noted consumer psychologist and author of Buyology: Truths and Lies About Why We Buy, fears that consumers will tune out the numbers long term. "Eventually, calorie counts will just be wallpaper," he says...

Author: /time Magazine | Title: Fast Food: Would You Like 1,000 Calories with That? | 6/29/2009 | See Source »

...discovery by Duke psychologist Avshalom Caspi of a "depression gene," which was among the first to be associated with mental illness - a notably difficult class of diseases to pin down, genetically speaking - inspired dozens of similar studies. While many researchers had suspected that 5-HTTLPR played a significant role in depression risk, Caspi was the first to establish an association by studying depressed people who had also experienced a stressful life event, such as the death of a child or sudden unemployment. What Caspi's 2003 epidemiological study, published in Science, found was that people with one or two copies...

Author: /time Magazine | Title: Study: 'Depression Gene' Doesn't Predict the Blues | 6/17/2009 | See Source »

Merikangas' meta-analysis has plenty of its own detractors, particularly among the scientists whose work it refutes. "This article ignores the complete body of scientific evidence," says psychologist Caspi, who sent TIME.com an e-mail appended with 22 citations of studies that support his findings. "In the past six years, extensive research in experimental neuroscience using both animals and humans has validated the original report by showing that the 5-HTTLPR short allele-carriers are excessively vulnerable to stress," he says...

Author: /time Magazine | Title: Study: 'Depression Gene' Doesn't Predict the Blues | 6/17/2009 | See Source »

...empathy, Sesame Street has been highly cerebral as well, the perfect hatchery for the Empirical Presidency. It is the most heavily researched children's show ever, conceived by an experimental psychologist, incubated in a Harvard seminar room, vetted by linguists and nutritionists and child-development experts (who once vetoed a segment in which Elmo crawled inside the letter O because they feared that a toddler might see it as permission to climb into a toilet). Obama famously prizes intellect over instinct; he says he wants to see the data and for the data to drive the decision. Sesame writers test...

Author: /time Magazine | Title: Tickle Me Obama: Lessons from Sesame Street | 6/15/2009 | See Source »

...study of night owls, psychologist Jennifer Peszka asked a group of 89 incoming Hendrix College freshmen ages 17 to 20 to fill out a questionnaire about their sleep preferences prior to arriving on campus. Regardless of how much they actually slept, Peszka asked them whether they considered themselves owls, larks or, in the case of those who were neither very late or very early sleepers, robins. Students also answered questions about their sleep "hygiene" - factors that contribute to quality of sleep, such as adhering to a regular bedtime, waking up at the same time every day, or exercising or drinking...

Author: /time Magazine | Title: Larks and Owls: How Sleep Habits Affect Grades | 6/10/2009 | See Source »

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