Word: psychologists
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Dates: during 1950-1959
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...psychologist has urged corporation recruitment officers hiring college graduates to look for men in the top quarter of their class not only in scholarship but in extracurricular activities and sports...
Renato Tagiuri, a Harvard social psychologist, will become Lecturer on Business Administration at the Business School. He will apply the study of interpersonal relations to business situations. Tagiuri has been studying the interpersonal relations of pairs of people in Harvard's Laboratory of Social Relations...
Earlier, Raymond A. Bauer, M.I.T. social psychologist, was appointed Ford Foundation Visiting Professor for 1957-59. An authority on Soviet psychology, he had also been studying business attitudes toward foreign trade...
Another factor, which applies to soft drinks and hard liquor as well as tobacco, has to do with pampering oneself" and feeling guilty about doing so. Dr. Ernest Dichter, a Viennese psychologist now practicing MR at Croton on Hudson. N.Y., and one of the pioneers in the field, concluded that every time a "self-indulgent" product is sold, the buyer's guilt feelings must be assuaged by couching the advertising in terms to make the self-indulgence morally acceptable; for example, by saying you deserve candy...
...practitioner of the penumbra art as saying: "It is about as far advanced as public-opinion polling was in the early '30s." But because it is subtler, and specifically because it deals with the unconscious, MR is probably far more influential than Gallup polling, and potentially more sinister. Psychologist Dichter offers a smooth line in defense: "Persuasion is education. Ideally people should never be influenced, but the fact is they are constantly influenced by parents, teachers, etc. . . . Creative discontent is wholesome; only when the goal of persuasion is to instill stale contentment is it immoral . . ." But a Honolulu public...