Word: psychologists
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...Everyone has intrusive thoughts, but most people consider them meaningless and can move on with their lives," says psychologist Sabine Wilhelm, associate professor at the Harvard Medical School and director of the OCD clinic at Massachusetts General Hospital. "For people with OCD, the thoughts become their lives. We can give those lives back to them...
There was, for example, Harvard psychologist William Pollack's Real Boys (1998), which asserted that contemporary boys are "scared and disconnected," "severely lagging" behind girls in both achievement and self-confidence. The following year, journalist Susan Faludi argued in Stiffed that the cold calculus of global economics was emasculating American men. In 2000 philosopher Christina Hoff Sommers blamed off-the-rails feminism for sparking The War Against Boys, and two years later writer Elizabeth Gilbert found The Last American Man living in a teepee in the Appalachian Mountains. By the time our boy was headed to third grade, magazine editors...
Observers of the boy crisis contend that families, schools and popular culture are failing our boys, leaving them restless bundles of anxiety--misfits in the classroom and video-game junkies at home. They suffer from an epidemic of "anomie," as Harvard psychologist William Pollack told me, adrift in a world of change without the help they need to find their way. Even in the youngest grades, test-oriented teachers focus energy on conventional exercises in reading, writing and other seatwork, areas in which girls tend to excel. At the same time, schools are cutting science labs, physical education and recess...
...invasive noises or rescoring unappealing music. It sounds simple, but while many businesses have mastered the art of influencing shoppers through sight (with alluring displays) and smell (say, by piping the odor of fresh coffee throughout a store), few have focused on the smart use of sound, says retail psychologist Tim Denison of the British Retail Think Tank. But that's changing. U.S. firm Muzak used to be the butt of jokes for its bland elevator music, but it now supplies some 400,000 shops, restaurants and hotels around the world - including Gap, McDonald's and Burger King - with songs...
...Muzak formed a partnership with ScentAir, a U.S. firm that specializes in installing inviting aromas in hotels, restaurants and stores. "Instead of asking a customer, 'How does it sound?' when they walk into a business, we're now saying, 'How do you feel?'" says Muzak's Finigan. Shopping psychologist Denison says growing competition for the attention of time-pressed consumers will force businesses to focus more on the total sensory experience they provide: "Retailers will have to make their stores more stimulating." The message, loud and clear: master the senses, and pump up the sales volume...