Word: psychologyically
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So what else is hot in consumer psychology right now? Companies will start to play a mind game with consumers that is slightly different from what we've seen in the past. Some companies assume that the consumer doesn't have any money. But now they're learning that that...
The third element is pretty simple too. If you have a family, leave your kids at home when you shop. We know today that people spend 40% more in a supermarket when their kids are with them. The psychology is very interesting. When the recession is running at its peak...
Any one of them could be your Uncle Oliver or Aunt Florence, living lives innocent of fame until faced with a sudden test. Not much chance to prepare, other than a lifetime spent becoming themselves. Sully had 19,000 hours of flight time; he flew gliders as a hobby, had...
How to win at the psychology of saving? A big part is understanding where the money goes. If you're part of a typical American household, 12% of your spending is on food. That's a big chunk, but smaller than the 18% that goes for transportation and the 34...
Tessa K. Lyons-Laing ’11, an inactive member of the business staff, is a social studies concentrator in Pforzheimer House and Logan R. Ury ’10, a magazine writer, is a psychology concentrator in Cabot House.