Word: pt
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Dates: during 2000-2009
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...like the old one, with expensive frills like power doors. Overproduction has forced the company to offer incentives of up to $4,000, tempting a loss on every sale. Chrysler even bungled its hottest product. There wasn't enough production capacity to meet demand for the wildly successful PT Cruiser, a hybrid retro minivan/station wagon. So even as auto-industry sales surged to a historic high last summer, Chrysler was beginning to hemorrhage...
...meantime, management actually reduced the retail price of the PT Cruiser $1,000, to $16,000, before it even hit the market. By last summer, when the Cruiser had become one of the year's automotive success stories, not only was Chrysler getting less per car, but management was still struggling with a concrete plan for cost-effectively increasing production...
...best cynical JFK imitation since 1988, when Gary Hart would descend from his campaign plane with one hand thrust in his jacket pocket, thumb protruding, à la Jack, and walk gingerly across the tarmac, as if he had injured his back while swimming away from the wreckage of a PT boat...
...best cynical JFK imitation since 1988, when Gary Hart would descend from his campaign plane with one hand thrust in his jacket pocket, thumb protruding, à la Jack, and walk gingerly across the tarmac, as if he had injured his back while swimming away from the wreckage of a PT boat...
Will car buyers love this throwback to the '50s as much as they do the New Beetle and the PT Cruiser? Here's a hint: the Dallas retailer Neiman Marcus has just offered a special edition of 200 T-Birds for sale in its 2000 Christmas catalog. When the phone lines opened in September, all 200 cars, priced at $41,999 each, were sold in 2 hrs. 15 min. That's more like a love bite than a mere peck on the cheek...