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...squabble triggered a marketing epiphany. Figuring that pub-goers would be grateful for a record book that settled debates and bar bets, Beaver created one. In 1954 he tapped a pair of brothers for the task: Norris and Ross McWhirter, who ran a London fact-finding agency. The idea was to distribute the book free of charge to bars in a ploy to generate publicity. The first edition, first titled the Guinness Book of World Records, debuted in 1955. It was a hit. Some 50,000 copies were reprinted and sold; demand proved so high that the book went through...

Author: /time Magazine | Title: Guinness World Records | 11/14/2008 | See Source »

...part of the excitement involved in beer brewing stems from the relative dearth of knowledge about the process. Although the Cambridge Queen’s Head Pub is doing its share to raise beer awareness on campus, inviting specialty brewers to speak, beer expertise still isn’t mainstream. I knew next to nothing about brewing myself, though it’s surprisingly easy. The process, essentially liquid baking, can be broken down into five steps...

Author: By Rebecca A. Cooper, CONTRIBUTING WRITER | Title: The New Spirit in Adams House | 11/13/2008 | See Source »

...Kameron A. Collins ’09, who had gathered with some 200 other members of the Black Students Association at the Cambridge Queen’s Head Pub to watch the election-night returns, shared with the Crimson his great-grandmother’s joy at Obama’s victory. “With a black man in the White House,” Mr. Collins’s family concluded that the nonagenarian now “could die happy”: as he explained, “there’s nothing else she could need...

Author: By Christopher B. Lacaria | Title: Another Great Awakening | 11/10/2008 | See Source »

Eight acts took the stage of a crowded Cambridge Queen’s Head pub Friday night for Battle of the Bands. Four of those bands would win a contract with Veritas Records, Harvard’s student-run record company. Already victors among the approximately 50 band submissions to compete in the Battle, the winners represent a range of styles.Opening the night was Caitria O’Neill, the stand-in name for a band formed specifically for the competition.“I found out I was playing in Battle of the Bands,” Caitria...

Author: By Chelsea L. Shover, CRIMSON STAFF WRITER | Title: The Battle of the Bands | 11/10/2008 | See Source »

...current IOP fellow Alex Castellanos also appeared as a commentator on CNN. Two blocks away, members of the Harvard College Democrats, the Kennedy School Democratic Caucus, the Harvard Business School Democrats, and the Harvard Law School Democrats packed the three floors of Tommy Doyle’s Pub. This crowd was much rowdier than the groups gathered at the IOP or Republican parties—the only items more common than beers in the room were Obama stickers. Screams flooded the bar every time CNN reported that Obama was leading McCain in any state. Around 11 p.m., CNN announced...

Author: By Lauren D. Kiel, CRIMSON STAFF WRITER | Title: Political Student Groups React to Election Returns | 11/5/2008 | See Source »

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