Word: public
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Dates: during 1960-1969
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...enter the public consciousness, a labor conflict must ordinarily threaten the supply of essential goods and services, like steel or transportation. Politicians and the public take notice only when there is great impact on the economy, when spectacular bloodshed occurs or when well-recognized issues are at stake. The grape strike seems to meet none of these criteria. Americans could easily live without the table grape if they had to, and even that minor sacrifice has been unnecessary. The dispute has been relatively free of violence. Neither great numbers of men nor billions of dollars are involved. The welfare...
...issue has divided husband and wife, inspired countless heated arguments at social occasions and engendered public controversy from coast to coast. As if on a holy crusade, the strikers stage marches that resemble religious pilgrimages, bearing aloft their own stylized black Aztec eagle on a red field along with images of the Virgin of Guadalupe, patroness of Mexicans...
...gone to some lengths to counter Chavez's moves. The anti-U.F.W.O.C. campaign even included for a time a group called Mothers Against Chavez. The growers are using the J. Walter Thompson agency to place $400,000 worth of ads extolling the benefits of table grapes. The California public relations firm of Whitaker & Baxter has been retained to advise the growers about how to counter the boycott. Whitaker & Baxter helped to manage Richard Nixon's unsuccessful campaign for governor of California in 1962, and masterminded the American Medical Association's attempt to defeat Medicare...
...only peaceful means has been central to his thinking since a 1953 showdown in the San Joaquin Valley between his Mexican-American C.S.O. pickets and a public official. Suddenly, he realized that if there were any violence or serious disorder it would be his responsibility. He began reading Gandhi, and he says now: "If the strike means the blood of one grower or one grower's son, or one worker or one worker's son, then it isn't worth...
...labor in factories and packing plants, or in service jobs as maids, waitresses, yard boys and deliverymen. Particularly in Texas, Mexican Americans sometimes get less pay than others for the same work. Even the few who have some education do not escape discrimination. Chicano women find that jobs as public contacts at airline ticket counters are rarely open; they are welcome as switchboard operators out of the public eye. Mexican-American men who work in banks are assigned to the less fashionable branches. Promotions come slowly, responsibility hardly ever...