Word: public
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Dates: during 1970-1979
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...broadcasters already have voiced strong objections to the idea. When push comes to shove, the broadcasting industry--specifically the National Association of Broadcasters--is not going to sit back and "pay for its competition." At worst, a trade-off will be demanded; and at best, relations between broadcasting's public and commercial sectors will be strained...
...commission argues that the poverty of the public broadcasting system also is responsible for the dearth of high-quality programs on non-commercial stations. "Public broadcasting was unable to develop a program about blacks with the appeal and quality of 'Roots'," the commission--which just happened to include Alex Haley--says, "because it lacked funds for a project of such magnitude." The commission advocates insulated annual allocations to the Program Services Endowment, which will finance creative talent in an unpressured atmosphere...
...creativity." Yet by partially centralizing programming decisions--in effect limiting the pool of programs that local stations have access to--the commission seems to step backward. In the past, local stations--which produced 60 per cent of programs broadcast in 1976--were responsible for the system's best programming. "Public broadcasting," argues The Wall Street Journal, "has evolved along lines that suggest the greatest impetus for creativity comes from the local stations, where program directors are faced with the daily challenge of finding something to put on the air." National fare tended to degenerate. "At a close look," television critic...
Inconsistencies and generalizations further reduce A Public Trust's credibility. The commission insists that it is important to speak in terms of public broadcasting--that is, both television and radio. But radio is quickly dismissed, despite the commission's own findings that the noncommercial sector is "disproportionately needy." Only one of the commission's original 20 members comes directly from the radio industry. While advocating a growth of radio stations in the country, the commission fails to provide the needed funds. Edward Elson and Frank Mankiewicz, chairman and president of National Public Radio, respectively, have denounced Carnegie...
...close reading of the report also reveals contradictions. "Without leadership that is respected at the grass roots and is respectful of local processes, the system as a whole is incapable of defining its mission to serve the public," the commission notes. Is this the same group that says that in order to attract the best minds, it cannot require public financial disclosure for those nominated to serve on the Trust's board...