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...focus groups and opinion surveys in all 50 states and overseas. His best-known client has been the Republican Party, for which he transformed the "estate tax" into "death tax" and helped popularize "tax relief" to replace mere "tax cuts." The Fox News contributor has compiled his insights into public opinion in a new book, What Americans Really Want... Really. He spoke with TIME about the health-care debate, the benefits of ambushing CEOs and what he learned from a focus group of Playboy Playmates...
...Street bailouts. You say that even the term capitalism has now become a dirty word. It's amazing, Washington and Wall Street are the two most hated terms in America. This is what I don't understand - you hear these Wall Street people talking about bonuses knowing that the public is outraged. They need to change the lexicon. Pay for performance. Merit pay. Alignment. There is a lexicon to connect Wall Street to those it serves, but they're not using it. I can't get the CEO organizations to listen to me: they don't want to admit mistakes...
...have lots of ideas about how the business world should adjust its language to better connect with the public. Instead of promoting "manufacturing," industrial companies should talk about "technology and innovation." Many grocery shoppers would be more drawn to "homegrown, all-natural" food than "organic" food. One company that seems to always get it right is Apple. They understand the America of the 21st century better than any company I know. A CEO that gets it and communicates in the language of the 21st century; a marketing and advertising campaign that focuses on the products, not on the models...
...difficult task for Washington will be boosting the weak and unpopular civilian government, especially in its control over the military. Dire economic conditions have improved over the past year through international assistance. An enhanced $11.3 billion International Monetary Fund rescue package has helped dampen inflation overall, but there is public outrage at wheat and sugar shortages. A further $5.5 billion is on the way through pledges made by the Friends of Democratic Pakistan, a consortium of allies, which will meet in New York next week with Obama, President Asif Ali Zardari and British Prime Minister Gordon Brown in attendance...
...final months. "The general view is that the government is not batting for the country," says Aasiya Riaz, a political analyst. As his own aides admit, Zardari suffers an "image problem" because of the stains of old corruption allegations - which he denies. By contrast, the army's much damaged public image under Musharraf has improved since mounting the Swat offensive...