Word: publication
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Dates: during 1930-1939
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...many a business executive, expert that he may be in selling goods or building a mousetrap, has no gift for wooing the public: he needs an associate who can expound his "social responsibilities" to workers, to the buying public, to local communities, to the Federal Government. The easiest way to get this done is to hire one of the small group of well-fed, top-flight "public relations counsels...
...Bernays, Byoir et al. are at their best when given a specific assignment-like the Philco promotion or Byoir's present job of persuading the public that chain store taxes are bad. But this is really only super pressagentry, less concerned with giving clients a corporate soul than with giving them the appearance...
Business's new concept of public relations as exemplified by Johns-Manville is an operating philosophy rather than a promotional stunt, actually changing business management instead of just lifting its face. Its basis is the discovery that good public relations begin at home, that Business can "sell itself" permanently to the U. S. public only by developing leaders whose comprehension of public relations is as mature as their knowledge of their particular trades...
This week the well-worn Providence, R. I. public library offered an unusual exhibition by a gifted man who calls himself a "tramp printer." It will be shown later in New England, Midwest and Far West cities. Containing 768 items, the collection ranges from the classic Oxford Lectern Bible and some 400 other books to waggish menus, from paintings to a "No Trespassing" sign. The "tramp printer" is Bruce Rogers, greatest modern book designer. At 68, a trim, blue-eyed, steady-handed oldster who might pass for a waggish sailing captain, Bruce Rogers is to U. S. book-designing...
...Designs in Scarlet) are Dine & Dance joints, liquor, tourist camps, obscenity peddlers. Author Cooper does not, however, neglect organized brothels nor the many ramifications of his subject-camp followers of the WPA, sex degeneracy, and worse. As in his previous crime writings (Here's To Crime, Ten Thousand Public Enemies), he is a powerful and even petrifying publicist. But he is, as ever, a highly confusing sociologist. Formerly Author Cooper denounced Prohibition as a main root of U. S. crime. But U. S. prostitution, which he considers worse than the liquor racket, he attributes mainly to Repeal. Taverns...