Word: publicise
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Once consumers get more comfortable with 3D software, Dassault has further plans for them. It would like to funnel them to another emerging website under the 3DVIA umbrella called 3DSwym, a joint project between Dassault and Publicis, France's huge marketing/advertising concern. 3DSwym brings 3D modeling and simulations to burgeoning...
I respectfully nominate Maurice Lévy, CEO of Publicis, an outstanding international figure in marketing and advertising and an influential personality at the highest levels of government and business. He is well informed, intelligent and warm.
Now he is seeing some vindication in the strategy. He demonstrated that in 2006 when he steered Publicis CEO Maurice Lévy to spend $1.3 billion to buy online advertising and marketing specialist Digitas before that market got scalding hot. "We made a full screening of what was happening in...
Maurice Lévy, chief executive of Paris-based advertising giant Publicis, played quite the provocateur in 2006. With the $1.3 billion acquisition of American online ad company Digitas, he is leading his company into the increasingly important Internet market. And he co-authored a controversial report sharply critical of...
Why did Publicis buy Digitas? There is a massive shift taking place from traditional media to online media. We predict that the interactive world will account for 10% of worldwide ad spending in 2010. Combining with Digitas will make us the top buyer on Google, Yahoo and MSN.