Word: publicise
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(2 of 2) Among the striking features of the latest surge in merger activity is that it continues apace everywhere despite efforts by some national authorities to protect companies perceived as national champions. The French government kicked up a fuss about rumors that the food company Danone might be the...
Beyond scattered anecdotal evidence, though, this so-called trust deficit hasn't been reflected in sales. "American brands continue to sell very well in all continents," says Maurice Lévy, chief executive of the big French advertising agency Publicis. "The danger [is] that one day behavior could follow attitudes, and...
The best defense of French may be a strong offense. Rather than using laws and quotas to carve out a safe space for French, why not use the language to thrill the world? Crowd-pleasing French films like the 2001 smash hit Amélie fight American cultural hegemony. (Am...
It's not just factory workers and those in the beleaguered tech industry who are taking their lumps. Steve Doppelt, 36, is an advertising creative director in New York City. With his employer, Publicis Groupe, in the throes of a major shake-up, Doppelt last month left to take a...
That kind of service is possible because there can't be many guests to start with. The Oceana has only 63 suites, the Colombe d'Or just 15. "Our guests are people, not numbers," says Kevin Blackbeard, director of sales and marketing at the Oceana. Avatar Kramer, broadcast producer for...