Word: publicise
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The panelists agreed that the American publicis not yet willing to accept the inconveniencecaused by more rigorous security measures such asthose used by El Al, the Israeli airline.
Neuschwander left a job that was rapidly taking him to the top of Publicis, France's second-largest ad agency and operator of Paris' famous Drugstores.
The boyish-looking executive, who was once vice president of the leftist French Student Union, worked his way up through the ranks at Publicis, and has headed Publicis's international operations. But, says Neuschwander, "it is more exciting to be tackling a difficult job." He has already helped raise...
West Germany, where advertising outlays rose 15% last year to $2.4 billion, has become Europe's largest and fastest-growing advertising market. The pace is set by a Düsseldorf agency with the unusual name of Team. The agency made its mark when a distiller gambled $60,000...
About 40 advertising agencies are likely to do business in the new medium, including U.S.-owned J. Walter Thompson, Young & Rubicam and BBDO. But the two top French advertisers, Publicis and Havas-Conseil, are well in front. Both have had much experience making advertising shorts that are shown in French...