Word: publicise
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Responsible for most, though by no means all, of the eye-catching campaigns is Marcel Bleustein-Blanchet, 61, the freewheeling chairman of Publicis, France's largest private ad agency (billings: $43 million). Bleustein-Blanchet founded Publicis in 1927, gradually expanded the business by piloting his own plane around the...
And even this list does not exhaust Hachette's properties, nor its claims to dominance. Brodard et Taupin, France's largest printing house, is a Hachette subsidiary. Hachette has links with two advertising agencies, Havas and Publicis. It owns a mill that makes coated paper, has a majority...