Word: publicistã
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...We’ve done brand strategy forever. Back in the day, a publicist??s job was to say, “You give me a product and I’ll get it attention.” But you can’t get a shitty t-shirt in vogue. We’re like the anti-PR PR company. Companies come to us for new brand strategy and reinvigoration or restarting. To call ourselves only PR is limiting...
Britney Spears was that person. The coincidence of her status and Timberlake’s affections for her was every publicist??s dream match: Pop’s royal couple. The background story—their years shared on the set of the Mickey Mouse Club—seemed almost too perfect to be true, and the fans and the media were understandably skeptical. The relationship was often labeled one of the most insulting phrases that can be hurled at public figures: “a publicity stunt...
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