Word: publicist
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...voters influenced in an election campaign? To find out, California Publicist Stephen L. Wells, who was Truman's manager in Southern California in 1948, put a 22-man team from the University of Southern California to work interviewing a cross section of voters in California's 17th Congressional District. Last week Wells announced the results. Of the 800 interviewed, 47% of the voters said they were most influenced by news stories, reports of candidates' speeches, and ads in newspapers; 31% gave radio news, speeches and paid political programs the top rating; 22% were most influenced...
...onetime (1920-23) president of United Press; of influenza; in Miramar, Calif. Quiet, pincenezed Bill Hawkins was an effective complement to dynamic Roy Howard in their 46-year working partnership. They teamed up when U.P. was founded to rival the formidable A.P.; Howard became its globe-trotting president-reporter-publicist, Hawkins the steady harvester of clients, organizer of bureaus. Hawkins succeeded Howard as U.P. chief, followed him to Scripps-Howard, succeeded him in 1936 as board chairman when Howard became president...
...Much & Why? Windy and-inconclusive answers by the elders get summary treatment. Publicist Carl Byoir was interrupted in mid-speech by a student who said politely: "I want to say to Mr. Byoir that we have a lot of questions to ask, and to stop the filibustering." Often the questions are as explosive as they are unexpected. A young New Yorker asked Democrat James Farley how much he contributed to the Democratic National Committee. Startled, Farley asked: "Me?" "Yes, sir." Farley blinked and replied: "Too much for my own good." Mrs. Eleanor Roosevelt's well-known poise was ruffled...
Bernice Judis, manager of Manhattan's radio station WNEW, has a publicist's knack for making news with the unusual. She has spiced her programing with such off-beat shows as José Ferrer Presents Shakespeare and A Treasury of the Spoken Word, featuring recordings by Bernard Shaw and James Joyce. Last week Manager Judis began a new show called Frankly Esoteric (Sun. 10 p.m.), which she thinks will appeal to no more than 2% of WNEW's listeners. Described as "the last word in avant-garde art," Frankly Esoteric offered such noncommercial items as Gertrude Stein...
...Louis, said by the program to be Harvard's fourth opponent from west of the Mississippi in 79 years. As the scribes watched the varsity gird itself from high atop Critics' Roost, they pooled what information they had, helped along by their keeper, W. Henry Johnston, the sports publicist...