Word: publicist
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...personality becomes the persona. Every time you sign up for a new social-networking service, you make decisions about, literally, who you want to be. You package yourself - choose an avatar, pick a name, state your status - not unlike a storyteller creating a character or a publicist positioning a client. You can be professional on LinkedIn, flippant on Facebook and epigrammatic on Twitter. What's more, each of these representations can be very different and yet entirely authentic. Like a reality producer in a video bay, you edit yourself to fit the context...
Stiglitz came to Cambridge after stopping in New York and speaking at the Smithsonian Institute and the World Bank in Washington, D.C., according to Rachel Salzman, a publicist for W.W. Norton, Stiglitz’s publisher...
...write a profile on my person, and none of my choices seemed likely to respond in the 48 hours between when I thought of this idea and when the column was due. Which is how I decided on the Google guys, Sergey Brin and Larry Page. They have a publicist who returns e-mails. And if I've learned one thing these past 10 years, it's that without the help of a high-level exec at their company, there's nothing a man can do to stop his No. 1 Google image from being a high school photo...
...celebrity crash. The first, like Tiger Woods' on Nov. 27, is accidental. You leave your house and drive your car into a tree, 911 is called, the authorities become involved, and the incident cannot be contained by the walls of your estate or the iron grip of your publicist. You give cryptic answers and implore the media (and cops) to respect your privacy. Anyone with further questions can see your official statement...
...What Tiger and his advisers have managed to do so far is make this a much bigger story," says Michael Sitrick, CEO of the crisis-management firm Sitrick & Co. "There's this mind-set that if you hunker down and take the 'high road,' it will go away." The publicist points to Bill and Hillary Clinton as exemplars of the "wife first" approach: once Hillary said it was between Bill and her, the heat went down. "If he can get his wife to support him, I'd pick one print and one broadcast outlet and then never talk about...