Word: publicists
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Dates: during 1930-1939
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Theme of the fair was developed by Publicist Clyde Milner Vandeburg, who helped promote the recent Dallas and San Diego fiestas. He turned a futuristic, local conception into a glamorous fairyland motif with the slogan: "See All the West in '39." That brought in all California's neighbor States. It wowed the transportation companies. And it was based on the sound perception that, whereas whole families stayed in town for weeks to see San Francisco's marvelous 1915 exposition, the average stay of today's streamlined travelers is two and one half days...
...knowledge of public relations, U. S. Business was dumfounded when the two crusty capitalists not only laid their cards on the table with effective dignity but set something of a precedent by openly announcing that, since they knew nothing much about public relations, they had hired someone who did-Publicist Carl Byoir...
...without a commentator until Mutual's Publicist Lester Gottlieb called in a friend, Quincy Howe, who had rarely been heard over radio before. After a 15-minute audition of comment on fake news bulletins, Howe was hired and told to report at once. Little, loquacious, quick, Quincy Howe is the author of the satire England Expects Every American to Do His Duty. MBS was afraid he was too inexperienced, but after breezing through his first broadcast without a hitch, he remarked casually: "I was grateful that I got off on the nose...
...alma mater, the University of Texas, to study philosophy at the University of Chicago. In the next eight years he won a full professorship, a reputation among philosophers for the originality, skepticism, intellectual geniality of his editorship of the International Journal of Ethics. His third career, as publicist and politician, blossomed around the University's radio Round Table which he helped found in 1931. Three years later Illinois' Democratic Governor Henry Horner invited him to run for the State Senate in the partly Negro and ordinarily Republican University district. As a politician Philosopher Smith proved no flash...
...From his own profession, advertising, came the first nomination of Representative Bruce Barton of Manhattan for President of the U. S. In Advertising & Selling, Publicist Harford Powel quoted Mr. Barton's vigorous advice to Indiana's Republican State Convention that Republicans must again win the confidence of all classes of people (TIME. July 11). Said Publicist Powel: "He is the only man in politics with a radio voice that you could back against the voice of President Roosevelt. . . . The grand strategy, if you want to beat the New Deal, is to find a man who can deserve...