Word: publicists
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...generally promoted her above-the-collar assets in the past, Pamela Lee, the Baywatch star and former Playboy model, is negotiating a deal to write a book. It's probably going to be co-written by friendly-biographer-to-the-stars Todd Gold, but, says Lee's publicist, it won't be an autobiography. A surf-rescue manual, perhaps...
...bring in enough extra in theaters, on video, from television and cable, from abroad and even from commercial tie-ups in theaters, to make them worthwhile. In earlier years, Hollywood didn't spend $5 million to $25 million to launch each major studio film. When I was a studio publicist, we used publicity and promotion, at one-twentieth the cost of ads. Each of the eight major Hollywood studios could save $30 million annually by alerting audiences through publicity, wholesale purchases of radio time and on the Internet. The trick is to get into enough minds the idea that...
BILL MAHER AND CHRIS ROCK FOR COMEDY CENTRAL "We're not looking for scoops--we're looking for the best joke," says a Comedy Central publicist. Maher is doing a one-hour Politically Incorrect and anchors InDecision '96, while Rock is providing live reports from such places as Charlton Heston's party and the Mexican border...
...Germany's biggest magazines has pushed him too far. Cruise, who has two adopted children with wife NICOLE KIDMAN, is suing Bunte for $60 million for quoting him in a Q.-and-A. as saying that he has a "zero sperm count." According to Cruise's publicist Pat Kingsley, "Not only is it not true, but he didn't say it." Bunte, which just lost a lawsuit to Princess Caroline, has fired its deputy editor but says many magazines have made this claim before...
...called the police, and Downey spent the night in a hospital-jail ward. He left the next day wearing slippers and a hat fashioned from a T shirt. By week's end, damage control was in full swing: Downey was in rehab and had a brand new publicist, and his lawyer issued a statement: "Mr. Downey has a problem. He's taking care...