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...syndicates in two respects: It also acted as a literary agency and publisher of magazines. It had the largest women's magazine (Confidences: circ. approximately 1,000,000), three children's magazines, including a Mickey Mouse weekly with a circulation of over 400,000; Prèsse-Publicité, sort of a French combination of Editor & Publisher and Printer's Ink. Reason for these successes, says Winkler, was his adoption of U.S. editorial and advertising techniques rather than the venal methods of the kept French press...

Author: /time Magazine | Title: The Press: EIGHTH WONDER SYNDICATED | 9/15/1941 | See Source »

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