Word: publicity
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Dates: during 1930-1939
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...great boom had given Associated a few more palmy years, it might have succeeded in merging with another $1,000,000,000 system, Standard Gas and Electric Co. Standard runs 26 operating utilities, among them Pittsburgh's large Duquesne Light Co. and Wisconsin Public Service Co. For years Standard was controlled by Chicago's private utility bankers, H. M. Byllesby and Co. Nowadays, Byllesby plays second fiddle in Standard to Manhattan's up-&-coming, bargain-hunting Syndicateer Victor Emmanuel...
Twenty years ago the U. S. Public Health Service quietly began to print dowdy little pamphlets on birds, flowers & sex which it handed out to parents and schoolteachers for the price of a stamp. Later it dared dry little whispers on the cause and treatment of venereal disease. Three and a half years ago, when dynamic Thomas Parran was appointed Surgeon-General, he promptly starched up the publicity of the Public Health Service, egged on press and radio to utter the unutterable words "syphilis" and "gonorrhea...
...little, in-page book was written by Dr. Arthur Marston Stimson, medical director of the Public Health Service. Designer was young Robert Brouse Thorpe Schmuck, who inserted graphic photographs of malaria victims, battered privies (see cut), rotting carcasses of animals...
...greater miracles [than the use of handkerchiefs] have occurred. A wonderful improvement has taken place ... regarding the practice of spitting on floors and sidewalks and in vehicles. Only those who have seen this improvement could believe it possible to influence the public in personal behaviour in so short a time. Transferring a cold to another person is the worst of bad manners...
...variety of reasons (main one: to avoid wearing out radio stars' welcome), Radio does not go in for selling phonograph records of broadcasts to the public. But one night last week, listeners to WQXR in Manhattan heard a broadcast called Then Came War: 1939 that anyone was welcome to buy, on three double-faced, twelve-inch records...