Word: publicize
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Dates: during 1980-1989
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...issues galvanize public opinion more than terrorism, and few journalistic devices can tap those feelings more succinctly than an opinion poll. This week we decided that our cover story on the hostage crisis in Lebanon needed an accurate reading of popular thought, so we asked our regular polling firm, Connecticut-based Yankelovich Clancy Shulman, to conduct a survey. On one day, 25 interviewers telephoned 500 people at random and asked them 22 questions for an average of six minutes. The results were put into computers and tabulated, with a margin of error of plus or minus 4.5% taken into account...
This week's poll is the tenth done for TIME this year by Yankelovich Clancy Shulman, which conducts polling and market research for a variety of corporations, business associations and publications. Since January we have shared our polls with Cable News Network, which broadcasts the results on its 24-hour news shows. Observes Zintl: "If you can get a measure of public sentiment, and some of the reasons behind it, that can be very valuable to the reader. It can add evidence to what we're finding out anecdotally...
...stock-market crash of 1987 showed that contrary to cries of financial doom, most Americans did not think Wall Street's woes really affected them much. Last week, when we profiled the rise of television-news stars, the editors found it useful to survey their relative importance to the public...
...average amount that local, state and federal governments spend per pupil, the percentage of high school students who graduate has actually dropped, from 73.3% to 71.1%. "We are standing still," Education Secretary Lauro Cavazos said in May, as he unveiled a report showing a tenacious lack of progress in public education...
ARKANSAS. Since 1983 Democratic Governor Bill Clinton has been determined to improve public education in a state that, by nearly every measure of academic performance, ranked near the bottom. Within a year of his election, Clinton rammed through a package of reforms that lengthened the school day and required the state's 24,000 teachers to take a controversial competency exam. To pay for the improvements, lawmakers raised the sales tax from 3 cents on the dollar to 4 cents...