Word: publicize
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...largesse as well. Harvard, Stanford Graduate School of Business, the University of Pennsylvania and the University of Chicago all got over $150,000 in donations from Goldman employees. "Corporations have to be careful to avoid the appearance of special access in return for charitable giving," says Ferrell. "If the public sees that, it can hurt the company's image, not help...
...others say the charity plan is likely to fall short of its assumed goal: reversing a slide in Goldman's public image. That's because the amount the program is likely to generate in donations will be dwarfed by bank bonus payouts. In the next week or so, Goldman and other large financial firms will hand out an estimated $140 billion in 2009 bonuses. Goldman alone is expected to enrich its employees by $18 billion. The large bonuses have drawn scrutiny because they are being paid at a time when the unemployment rate is 10% and many Americans are suffering...
What's more, Goldman executives are already big donors, and that hasn't done anything to stop its slide in public opinion. Under the firm's voluntary-giving plan, which was started just before the firm handed out bonuses two years ago, Goldman's top executives gave about $130 million to charity in 2008. Goldman's own foundation, which it funds with corporate profits, has about $200 million in it, making it one of the largest charity trusts in corporate America. Indeed, a plan announced a few months ago by Goldman to give away $500 million to promote loans...
...weight experts are choosing to interpret the numbers in the most hopeful way, saying public-education campaigns are working and that now is the time to double down on them. "The one thing that was most responsible for the drop in the per capita tobacco use in the U.S. was public awareness," says Dietz. "That may be happening with obesity now." America's health - to say nothing of its waistline - may depend on that being true...
...Lewis were "practically neighbors" (Lewis moved to Cambridge after being released from prison), Nicholson met up with Lewis for a private, untaped interview in July 2007. He pounded Lewis with questions about the Tylenol killings until, Nicholson said, Lewis got pretty angry. Yet surprisingly, Lewis then granted Nicholson a public interview later that year...