Word: publicized
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Dates: during 1940-1949
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...line, is one of the year's best. Scarcely a newcomer, but definitely a comer, is Richard Widmark. It took two years and three pictures for 20th Century-Fox to dilute the Widmark venom into the milk of human kindness; in Down to the Sea in Ships, the public lapped the milk up eagerly. Slattery's Hurricane, Widmark's latest picture, will feed them some more...
Over the Top. The trouble is: sex appeal has a way of being repealed by the passing years. Joan Crawford, for instance, who is reportedly 41, has a gem-hard glamour that has worn pretty well for 20 years; now her line is a sophisticated fortyishness, and the public is not clamoring to buy.* Nor is the well-preserved charm of Claudette Colbert, Barbara Stanwyck, Bette Davis or Marlene Dietrich causing the box-office stampedes that it could set off ten, or even five years...
...long since proved its theory that even a flea can be taught to act a little, Elizabeth Taylor is a sure star of the future. Never has there been a time of such opportunity. For as age has dulled dozens of bright stars, custom has staled scores more. The public-though still attentive to such screen personalities as Robert Taylor, Hedy Lamarr, Errol Flynn, Irene Dunne, Greer Garson, Myrna Loy, Walter Pidgeon, Mickey Rooney, Loretta Young-no longer rushes by the millions to see a picture merely because one of them...
There is, of course, a big nucleus of still-bright stars like Bing Crosby, Bob Hope, Betty Grable, Gregory Peck, Esther Williams, Linda Darnell, Tyrone Power, Jimmy Stewart, Olivia de Havilland, Joan Fontaine. But the public, according to experienced Hollywoodsmen, is scanning the marquees for new names...
...have noticed that the stories are better, but they have reacted far more strongly to the performers. Many of these actors were young not-too-hopefuls who got their parts mainly because movie business was bad last year and the studios were glad to use inexpensive-talent. Suddenly the public gaze converged on them like sunlight through a burning glass, and their names blazed into lights...