Word: publicizer
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Dates: during 1940-1949
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...Directions. Said Street & Smith President Gerald H. Smith: "They weren't making any money. We just weren't interested in them any longer." Neither was the public. From a wartime high of 4,250,000, the circulation of the two groups had plummeted to 700,000 a month. Changing times and tastes were to blame, said S. & S.; radio, television and the newsstand competition of the 25? reprint books had shrunk the market...
...more accurate test than the Wassermann. In the blood of syphilitics, they found specific antibodies (counter-substances) against Treponema pallidum, the spirochete that causes syphilis. Announcement of their discovery caused a stir last week at a symposium held in Washington by the American Venereal Disease Association and the U.S. Public Health Service...
Whimsy & Logic. Her passion for music as entertainment's lowest common denominator extends to public service programs. Many of WNEW's awards have been won by plugging good causes with jingles and catchy tunes. "Lull them with music," says Tudie Judis, "and then nail them with something quick about the charity...
Truth & Consequences. In his public addresses, President Seymour, against the current of popular materialistic thought, asserted the moral basis of freedom. His words were wise rather than provocative or demagogic. Thus he never became a "headline character." But among Elis he was both admired and loved. In campus gatherings he liked to sing The Sword of Bunker Hill, waving a blade in accompaniment. He still collected first editions of A. Conan Doyle and E. Phillips Oppenheim, and liked to invite students around for beer and talk on a Sunday evening...
Divorced. Prince Aly Khan, 37, well-heeled son of the Aga Khan ("Wealthiest Man in the World"); and Princess Aly Khan, 40, the former Mrs. Joan Yarde-Buller Guinness of London; by mutual consent, after nearly 13 years of marriage, two children; in Paris. After a Moslem divorce (mere public proclamation), the Prince will be free to marry his great & good friend, Cinemactress Rita Hayworth...