Word: publicizer
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Dates: during 1940-1949
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...gives color-telecast permission to CBS, the only outfit with a color system that works well at present, it will offend the manufacturers of black & white sets and their dealers, who are prospering on the status quo, and who fear that any promise of color will make the public stop buying. It will offend many TV station owners, most of whom, now living on hope and money transfusions, dread the greater cost of color telecasting. It will also offend Radio Corporation of America, No. 1 operator in the industry, which manufactures black & white sets, is a leading telecaster in black...
Proud of its color pictures, CBS has made every effort to show them to the public. A shrewd move was to make special cameras for televising surgical operations for Smith, Kline & French Laboratories, drug manufacturers. As a dignified publicity stunt, the drug house has shown surgical operations in color for the benefit of some 50,000 doctors in medical gatherings all over the country. Since black & white television gives little idea of a surgical operation, the CBS system has given many doctors their first glimpse of ultramodern techniques. Many of the grateful doctors are loud rooters for CBS color...
Another fact is that RCA's system still does not work well. It has rarely been shown to the public, and does not impress laymen. Different sets show the same scene in different colors. The colors are not at all faithful; they often change suddenly and erratically. Dr. Elmer W. Engstrom, research chief of RCA, admits that the system is still in the laboratory stage. But RCA-men add that the CBS color system has reached its limit: it has no "room for growth...
...wants immediate public field trials to test the various systems. CBS declares that it is "perfectly willing to compete with any color TV system any place, any time." But it insists that "a system [its own] can be picked now on the basis of its known performance." Extensive trials, argues CBS, are unnecessary and would be costly and confusing...
...system. But to get such color programs (when & if they are telecast), the owners of existing sets will have to spend something like $100 each for attachments. The pictures will be good, but probably not so good as those supplied by some radical system not yet invented. The public, which ultimately controls FCC, can eat its color-cake now, thus commit itself to eating it from now on. Or it can wait for a better, as well as a less expensive, cake that may be ready five or ten years from...