Word: publicizers
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Dates: during 1930-1939
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...good. But Shaw goes on to say that it is these things that are making him leave the business. He says that he starved for two years with his original band idea of regular instrumentation plus string quartet--that he finally had to make some concession to public taste and acquire a more conventional setup, and that after that, he went ahead by means of his own boot straps...
...fact that the suits against him total over $100,000 would have nothing to do with it--or the suit that would probably have forced him to live up to his contract with another recording firm. His recent polemics against the people he plays for and the natural public protest are obviously factors of no importance. And the item that one of the movie journals printed recently to the effect that Shaw was one of the most unpopular men in Hollywood because of his absolutely impossible arrogance and his hypercriticality is of no consequence...
Biggest thing on either man's public record is, by all odds, being chosen by Young and Swope. In 1937, when Wilson was vice president in charge of merchandise and appliances, and Reed general counsel to the lamp department, they were plucked and made respectively executive vice president and assistant to the president, there to ripen in the hands of Young and Swope. Last week's news was formal recognition of their coming...
...unsafe for Italians; Scipio, played by Cinemactor Annibale (Hannibal) Ninchi, finally defeated him at Zama, near Carthage. Scipio Africanus reviews this ancient history with Latin enthusiasm, Roman corpses, blazing villas, trumpeting war elephants, clanking swords. Up-to-the-minute double meanings for ardent Fascists: 1) the Semite is still public enemy No. 1; 2) conquered Carthage stood in what is now Fascist-coveted French Tunis...
...gaunt chateau in France, the back-wash of the French theatre take refuge as the years creep up on them, creasing their faces and withering their voices. There they sit, listening to the echoes of long-dead applause, hoping "their public" will call them back to the boards. Not very attractive material, but the French don't seem to worry about the superficial aesthetics of their pictures. They just brush up some sure-fire actors, plaster them with depressing make-up, and let the cameras grind. In the really good French films, they create an aesthetic standard all their...